Before You Buy a Valentine’s Gift, Read This

February 10, 2026 By My American Savings Writers' Room

Valentine’s Day spending in the U.S. has reached record levels in recent years. According to the National Retail Federation (NRF), Consumer spending on Valentine’s Day is expected to reach a record $29.1 billion. Americans spent a considerable amount on Valentine’s Day, on gifts, cards, candy, and experiences. At the same …